One of the most consistent requests we've received over the years is for an all-natural pet shampoo. It's very challenging, though, because liquid products require anti-microbials to prevent them from spoiling. A shampoo bar sounds difficult to use until you actually try it. Speaking as "mama" to 10 furry babies, it's much much easier to use the bar than a liquid shampoo. Just hold the bar in your hand, and rub it on their bellies, necks and feet. Ask for a sample if you'd like to try it before it you buy it!